Free while in testing

You keep losing to people who aren't as good as you.

It's not your product. It's your story. In about 25 minutes, the Story Session finds where you stand, what to say, and the one sentence that holds it all together.

Find my story →

No deck. No workshop. Just honest questions that push back.

Most founders describe the cheese.

Same pizza. Two ways to sell it. One gets ordered.

What founders say

Quality cheese on tomato sauce on a good, fresh dough.

What customers buy

The easiest answer for anyone who doesn't know what to make for dinner.

How it works

Answer honestly

One question at a time, like a sharp friend over coffee. When an answer is thin, it pushes. When it's lost, it shows you an example.

See your market

Your competitors go on the Standpoint Grid. You see who's crowding which square, and which ground nobody holds.

Leave with your story

Your square, your sentence, your enemy, your voice, and a story your customer would actually feel.

The Standpoint Grid

Where you stand in the market, crossed with how you act toward everyone else. Funny is the most copied square. Plain and warm are usually wide open.

What you walk away with

Your lineThe best thing you said, flagged the moment you said it.
Your standpointThe square on the grid that's yours.
Your sentenceOne line your whole team can repeat.
Your real competitorUsually not who you think.
Your enemyThe thing you exist to stop.
Your voiceWhich TV character you are, and which you're not.

"Thank you for being this direct. It's worth more than ten polite compliments."

A founder, startup for mentors

Built by Jonathan Kahn.

Creative strategist. 150+ companies, including monday.com, Wix, Lemonade and Facebook. New York / Tel Aviv. This is the method he uses with clients, in a form you can run tonight.